Lash Trends 2025: What’s In and What’s Out This Year
The beauty industry is ever-evolving, and the lash world is no exception. As we step into 2025, new lash trends are taking center stage while some older styles are being gracefully retired. Whether you're a lash tech, a beauty enthusiast, or someone looking to refresh your look, staying on top of the latest lash trends is key.
Here’s your complete guide to what’s in and out in lash extensions and lash styling for 2025.
What's IN: Lash Trends Dominating 2025
1. Wet Look Lashes
The “wet lash” look is continuing to surge in popularity. This style mimics the appearance of freshly applied lash serum or just-damp lashes, offering a glossy, spiky texture without being heavy or overdone.
Why it's trending: It gives a defined, editorial look that's perfect for both minimal and high-fashion makeup styles.
2. Textured Wispy Lashes
Uniform lashes are out. In 2025, it’s all about textured, wispy sets that mimic natural lash growth. Think varied lengths, soft volume, and lots of flutter.
Best for: Clients who want a natural glam vibe that enhances without overpowering.
3. Colored Accents & Ombré Lashes
Bold beauty is back! Colored lash accents—especially in deep brown, burgundy, blue, and even ombré blends—are trending. Instead of full rainbow sets, subtle pops of color are used to highlight the eyes.
Pro tip: Burgundy or plum lashes are especially flattering for brown and hazel eyes.
4. Eco-Friendly Lash Products
Sustainability is more than a buzzword in 2025. Lash brands are leaning into eco-friendly materials, from biodegradable lash trays to non-toxic adhesives and reusable tools.
Why it matters: Clients are choosing salons and brands that align with their environmental values.
5. DIY Lash Extensions at Home
With TikTok and YouTube tutorials on the rise, DIY lash kits are seeing massive popularity. These semi-permanent kits offer professional-looking results at a fraction of the salon cost.
Trending product types: Cluster lashes, bond & seal kits, and DIY under-lash application systems.
What's OUT: Lash Trends We're Leaving Behind
1. Overly Dense Mega Volume Sets
In the past, thick and ultra-dense mega volume lashes were in demand. In 2025, these heavy looks are being replaced by lighter, more breathable styles.
Why it’s fading: Many clients now prioritize comfort, lash health, and a more natural aesthetic.
2. Plastic-like Lash Materials
Clients are more educated than ever about lash materials. Shiny, stiff, synthetic lashes are falling out of favor.
What’s trending instead: Soft matte finishes, cruelty-free silk lashes, and lightweight faux mink fibers.
3. Neglecting Lower Lashes
This year, lower lash extensions are getting more attention. When done subtly, they balance out the eyes and complete the look.
Micro-trend: Lower lash clusters or extensions to create doll-eye or balanced cat-eye effects.
2025 is all about individuality, comfort, and conscious beauty. Lash styles are moving toward a more refined, textured, and natural appearance, while sustainability and DIY trends continue to shape consumer choices.
Whether you're a lash artist looking to update your service menu or a beauty lover trying to decide your next look, keeping up with these lash trends for 2025 will ensure you're always ahead of the curve.
Ready to switch up your lashes? Remember:
Natural is powerful
Texture > uniformity
Health and sustainability matter more than ever
Stay bold, stay beautiful—and stay current.
